‘Ohana Center of Excellence
The ‘Ohana Center of Excellence is a source for empowerment, education, and support for individuals seeking behavioral healthcare, including mental health and substance use resources with holistic and cultural approaches for Asian Americans, Native Hawaiians, and Pacific Islanders.
PLATFORMS: IG, FB, LI, X, YT, Website
OBJECTIVE: To establish the organization as a culturally-centered behavioral health resource
RESULTS: We delivered support to AANHPI communities through multiple digital channels including maintaining a resource-rich website experience, informational interviews, rooted narrative podcasts, and relevant news and materials.
1,000+ followers in a year, 200+ resource data base, 4% engagement rate