Grand Naniloa Hotel Hilo

The Grand Naniloa Hotel Hilo is a DoubleTree By Hilton property on the east oceanfront of Island of Hawai‘i.

PLATFORMS: IG, FB

OBJECTIVE: Establish the brand as a paradise destination for off-island travelers and local residents

RESULTS: We shared their spirit of Aloha by showcasing the onsite amenities and local offerings with engaging content of user-generated content (UGC), negotiating influencer media stays, implementing paid ads, managing customer service of 5 travel sites, and creating saveable value guides of Hawai‘i to establish their accounts as useful platforms for visitors and kama‘aina.

200k+ targeted reach, 8% engagement rate, 20+ local collaborations, 1,500+ followers in a year, 3% CTR on paid ads